Demographics

Why we are the best

• Unique – impossible to target through mainstream media
• Strong affiliation – Tune in specifically to watch our programming
• Loyal – Our web site and our switchboard receive regular contact from viewers airing their views
• Vocal – Word of mouth, has been responsible for a major part of our audience growth

Source: Office for National Statistics

• OBE Channel focusing both niche and broad audiences
• African centric, Caribbean centric, England Centric and European Centric
• Programming beyond the norm
• Culture and entertainment
• Connecting with the viewer
• On air since November 2003
• On Sky EPG no. 221
• Watch OBE Channel 24/7
• Experienced management team
• Strong sales team leading to increased revenue
• Solid broadcast relationships
• 2006 Screen Nation Award Winner
• 2003 GPA Award Winner
• OBE Channel focusing both niche and broad audiences
• African centric, Caribbean centric
• England Centric and European Centric
• Programming beyond the norm.
• Culture and entertainment
• Connecting with the viewe

Future

• 4.6 Million people in the UK are of ethnic minority origin.
• This is an increase of 53% over the last ten years.
• The ethnic group is growing by 2.5% a year.
• In the next ten years minorities will account for half the growth in the working age population.

• Age profile: c.60% of ethnic minorities are under 35 years old.
• The ethnic 16-34 age group are amongst some of the most optimistic, ambitious and very materialistic people.
• Second and third generation ethnic minorities are upwardly mobile with a high standard of education and high disposable income.
• 16% of ethnic minorities are self-employed compared to 10% of the white population.
• 36% of non-white business owners have a degree compared with 17% of white business own