FAQ
- WHY ADVERTISE ON THE TELEVISION???
- Television is one of the most powerful communication medium in the world today.
- It provides advertisers with a frame that no other medium offers:- It offers immediate, mass coverage, flexibility, impact, movement, and crucially spot- by- spot accountability.
If you are an advertiser looking to build brand awareness, increase sales and communicate creatively with your target market, no other medium comes close to the impact of television.
- WHAT FACTORS DETERMINE THE COST OF ADVERTISING WITH OBE?
- The cost for advertising on OBE TV is determined by a range of factors. These include:
Transmission time: Peak is the most valued time in terms of audience size and will command the highest price whereas Off Peak represents less audience, but nevertheless provides a highly effective environment for Direct Response Advertising.
Commercial Slots: It is more expensive to advertise in and around high profile programmes. On OBE Channel these include major feature films, live Programmes and Major and Popular Dramas and documentaries. This means selected programmes on OBE will have commercial slots allocated for exclusive or part Sponsors only. For more information on sponsoring a programme, visit sponsorship opportunities on this website.
Commercial Time length: The cost of television advertising also depends on the duration of the commercial, the most popular length on OBE being 30 seconds. The longest time length is usually 90 seconds
- HOW DO I GET A COMMERCIAL/ADVERT MADE & HOW MUCH DOES IT COST?
- Our customers generally use either a recognised production company to produce their commercials or they will ask OBE to create one for them. Both OBE and the production company will work directly with the client to ensure that the requirements of their communication brief is met.
The cost of the commercial will depend on the numerous factors such as:-- Creative content
- Music
- Location
- Cast etc.
- The inhouse production crew at OBE can produce all commercials/ adverts from Pre to Post Production.
- For further information contact the OBE Sales team on + 44 (0) 207 062 1020 or email info@obetv.co.uk
As we have attempted to illustrate here, the cost of an Advertising Campaign on OBE will be determined by a whole range of different criteria. You also probably have a number of questions that we’ve not addressed here so if you would like us to prepare a tailored proposal, or if you’d like to talk about the possibilities, contact the OBE Sales team on + 44 (0) 207 062 1020 or email info@obetv.co.uk
- HOW CAN I WATCH OBETV ON THE INTERNET
- you can watch OBE Television on the internet by clicking this link






