Advertisments
Why advertise on OBE TV?
Reach Your Target Customers Daily by Advertising on OBE TV, Your Channel of Choice
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OBE TV is a free to view 24 hour Channel on Sky Digital Channel 207. OBE TV reaches a primary target audience from the African, Caribbean and other Ethnic Communities in the UK and Ireland, Europe, North Africa and beyond. OBE TV reaches over 7.8 million satellite subscribers in the UK and Ireland alone. OBE TV’s Target Audience represents a significant percentage of the market known as the “Brown Pound” (Ethnic Market). It is estimated that Ethnic Minorities in the UK have a spending power of between £12 - £15 billion annually (source: RFO 2001).
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OBE TV is suitably placed to reach a viewing audience that is largely untouched by other television channels through our targeted programmes. OBE exclusively offers a diverse range of programmes which appeals not only to our targeted audiences but also to mainstream audiences looking for diverse programming from Africa, the Caribbean and other Ethnic Regions.
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OBE TV reaches across two Continents; Europe and North Africa. OBE TV is also going on Direct TV in June 2006. Direct TV is one of the Largest Satellite Platform in the U.S (National) and Canada.
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Some Frequently Asked Questions
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Why Television?
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Television is the most powerful medium and provides advertisers with a frame that no other medium offers. It offers immediate, mass coverage, flexibility, impact, movement, and crucially spot- by- spot accountability. In short, Television enables an advertiser’s message to reach its target audience in an impactful but cost – efficient way. If you are an advertiser looking to build brand awareness, increase sales and communicate creatively with your target market, no other medium comes close to the impact of television.
How much does it cost to advertise on OBE TV?
The cost for advertising on OBE is determined by a range of factors. These will include:
Transmission time: Peak is the most valued time in terms of audience size and will command the highest price whereas Off Peak represents less audience, but nevertheless provides a highly effective environment for Direct Response Advertising. -
Commercial Slots: it is more expensive to advertise in and around high profile programmes. On OBE TV these include major feature films, live Programmes and Major and Popular Dramas and documentaries. This means selected programmes on OBE will have commercial slots allocated for exclusive or part Sponsors only. For more information on sponsoring a programme, visit sponsorship opportunities on this website.
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Commercial Time length: The cost of television advertising also depends on the duration of the commercial, the most popular length on OBE being 30 seconds. The longest time length is usually 90 seconds
How do I get a commercial made and how expensive will it be?
Advertisers generally use either a recognised production company to produce their commercials. They will work directly with the client to ensure that the requirements of their communication brief is met. The cost of the commercial will depend on the creative content, music, location, cast etc. OBE can also produce all commercials from Pre to Post Production. For further information contact the OBE Sales team on + 44 (0) 208 808 2924 or email to info@obetv.co.uk Do you have a price guide you could send me? We don’t have a price guide as such because, as we have attempted to illustrate here, the cost of an Advertising Campaign on OBE will be determined by a whole range of different criteria. You also probably have a number of questions that we’ve not addressed here so if you would like us to prepare a tailored proposal, or if you’d like to talk about the possibilities, contact the OBE Sales team on + 44 (0) 208 808 2924 or email to info@obetv.co.uk for further information.
