This text will be replaced
CULTUREA tool for development in poverty reduction:
In a global context
According to the World Tourism Organization (WTO), the positive trend in worldwide tourism
Experienced over the years has continued, with international tourist arrivals growing on average by 8% per year.
International tourist arrivals grew by more than 10% to an all-time record of 763 million, according to the WTO World Tourism Barometer towards 2010.
What is of particular significance is that the upward trend is occurring in all regions:
Asia and the Pacific (9%);
The Americas (+11%)
The WTO regards the short-medium- and long-term tourism market as positive overall, with no foreseeable major constraints and it is favourable despite current economic scenario.
Most major source markets and destinations are already gearing up for a busy period perhaps, in the knowledge that “there is still a significant amount of pending demand across the world”
Most beautiful and breath taking scenes in Africa and The Caribbean remain undiscovered.
This is why Africa and The Caribbean should position themselves to benefit from the growing demand on Tourism to increase their market share.
The upswing in worldwide tourism can only mean good news on the economic front in small, tourism dependent countries, given the direct relationship between the growth of international tourism arrivals and Growth of economic output as measured in GDP.
There seem to be a direct correlation between economic growth, investments and tourism.
For example, in years when world economic growth exceeds 4%, the growth of tourism volume tends to be higher.
When growth falls below 2%, tourism growth tends to be lower.
Over the years international tourism receipts have accounted for approximately 6% of worldwide goods and exports.
It is,therefore, imperative that we assist these countries to identify sectors with growth potential i.e.sectors where they can be competitive and also increase their market share to enhance growth.
Cultural Tourism and Investment should beas a matter of priority, to help sustainable development and as part of long termpoverty reduction strategy.
Tourism is the only sector which has a direct impact on its people.
“OBE TV captures breath taking scenery and beauty through our lenses”
As part of OBE TV’s strategy in the promotion of Tourism, we have embarked on sustained Tourism programmes on our networks. OBE TV is working in conjunction with Africa, The Caribbean, The Middle East, The Americas and The Far East to showcase their beautiful touristic sites to over 90 million homes across the world.
As part of the campaign drive OBE TV invites all sectors of the hospitality industry to work jointly with us for this promotional exercise.To get involved and showcase your program or company email now